Copywriting – Chase That Mental Block Away!
Dive into a myriad of useful copywriting tips from our planet of advertising!
How many memorable print ads can you name? Now, ask yourself, were you able to recall these ads because of its impeccable graphics and brilliant tag lines? If you’ve answered yes to the latter, it’s no surprise! Often, good copywriting adds depth to a well put together visual artwork. Now, how do you go about conceptualizing a great copy to bring out that awesome work of art you’ve got! We’ll let you in on some secrets now…Shhh!
1) Punch with that HEADLINE
You can have the most brilliant looking ad but if the headline doesn’t catch the attention of the audience, what use does it make?A good headline is one which persuades or gives your audience a reason why they should buy into your advertising. The best headlines does not necessarily include puns and in-jokes, it is about cleverness which will leave a memorable impression. Remember, too much of a good thing is not always good, so use that cleverness sparingly.
“People read too fast to figure out what you are trying to say.”- David Ogilvy
2) Know your audience
Do you know who is your starving audience?The one who can’t get enough of what you’re saying and the way you put it? By identifying your starving audience, you are better able to craft copies which they are hungry for and once you give it to them tastefully, if they like it, they’ll keep coming back for more! In advertising, the audience is king, if you can move their emotions, it’s as good as moving mountains, okay no really, it’s moving them enough to make an action. Here’s what the Father of Advertising would say if you asked him…
“Do not … address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.” – David Ogilvy
3) What’s your personality?
As individuals, we are all unique,the same goes for our writing and brand voice. Leverage on that uniqueness to differentiate yourself from other competitors whilst getting into the bigger books of the larger market share. There should be a consistent voice, word choice and style of work to match your brand. In case you need an extra reminder, here’s one from every copywriter’s guru, David Ogilvy.
“The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”
In the wise words of Ogilvy,“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” Researching is an important building block in advertising, by knowing how our target audience think, speak and search and any interesting information related to them, you will be able to use that research to shape your decisions, headlines and so much more!
Are there any copywriting tips you’ve always lived by? Share it with us! We would love to hear them!