The Gifu Prefecture in Japan has long been known for its many breweries that produce high-quality sake. Some say that it’s the pure, clear water and cool climate in Gifu that makes Gifu sake exceptional.
Since Gifu sake is mainly consumed by locals, very few sake brands from Gifu make their way to the overseas market. To us, they were a rarity waiting to be discovered.
We worked with the authorities both in Gifu and Singapore to promote the sake here on our shores. To do that, we transformed Canton Street in Boat Quay into a Japanese street complete with traditional lanterns and promoters dressed in kimonos. Not only did the event lead to new knowledge about Gifu sake, it served as a good way to demonstrate the richness of Japanese culture too!