Guardian | Project Details
With four decades of history in Singapore, Guardian is viewed as one of the most reputable and reliable pharmacies locally. Wanting to elevate their brand experience, the brand reached out for new and innovative ways to connect to customers.
We came up with the idea of the Feeling Magazine, a quarterly magazine designed to engage and connect with customers in a more grounded and approachable way. The $1 magazine contained interesting articles and advertorials planned and produced by us, as well as free in-mag samples. Feedback from readers were overwhelmingly positive, with high engagement rates to content.