Liang Court Singapore | Project Details
Upon rebranding, Liang Court wanted its target audience to know they’re more vibrant and it’s the place to be, hence we commissioned a popular manga artist from Japan to create manga style teasers ads in the Straits Times which told the story of a missing girl and her friends speculations about her whereabouts.
On the day of the relaunch, a 4-page wrap revealed the missing girl and her friends were actually living the life at Liang Court! This was a very successful press campaign in the Straits Times, which was supported by a TVC, a “live” radio show, extensive advertising in Japanese-language publication and radio spots. Initially, the campaign ran from November to Christmas however due to its popularity, it was succeeded with a Chinese New Year campaign.