Finally gracing the shores of Singapore, Tuborg needed to stand out to entice people to make the swop to their beer, but how would they go about doing that? We assisted Tuborg by leveraging on their creative beer ring-pull cap. Prior to the launch day of Tuborg, we created an extensive campaign that first teased at the search for the murderer of the bottle opener. On the launch day, it was revealed that Tuborg was the culprit with its unique ring-pull cap.
The campaign was extremely well received with magazine ads, TVCs and point-of-sales materials. Here at Planet Ads, we promise to bring out the best of your brand while still keeping its identity, similar to what we’ve done for Tuborg.