Secrets To Creating Engaging Content
Let’s face it, almost everyone around you is a content creator these days, making the job of content marketers exceptionally hard when it comes to selling specific products or brands. So what should content marketers do to set themselves apart to engage a larger audience? We’re going to reveal 3 secrets which will draw your readers in.
If you’re thinking about promoting how good your products or services are, ditch that idea. Let reviews speak for itself. Readers want solutions or hacks which will help make their lives easier so give it to them. Not only will it draw them back to your site, you will be seen as trustworthy and credible since you’re genuinely helping them. Find a way to give your readers something to take away, something which will allow them to associate with your product, brand or services whenever they realize they need something.
For example, rather than creating content to to describe how good an air conditioner is, why not create content on easier hacks to clean the air con?
Get them involved
Keep readers thinking about your brand when you pose questions to them or inspire them. Wait! Before you start crafting questions, there’s more you need to know. The tone of your content can either engage your readers further or you will lose them right after the first few sentences. Avoid formal tone as it sounds like you’re trying hard to sell a business plan. Keep it friendly and conversational, create involvement with your words so that your products and services will be more desirable.
In the case of content marketing, one ‘voice’ doesn’t fit all. By giving a unique tone to each client, you’re on your way to creating successful marketing content and you would have understood each client’s branding needs and voice. You might ask,“What do i do if my client is only just starting out?”. This is when you take a look at your client’s competitors sites so you’ll have a rough idea of how you can set yourself ahead or how you can market yourself differently. Remember, healthy competition is good!
Now that you know the secrets, apply it and feel the difference. Remind yourself that your ultimate goal is to keep them coming back for more!