We created an iconic moment with Daikin. A typical Singaporean family living in their typical Singaporean apartment equipped with their brand new Daikin Smile series split unit air conditioner. Paired with a song and lyrics you just can’t seem to get out of your head and then play it everywhere and plaster their faces everywhere so no one will forget. In fact, we’ve just finished an updated version for 2020!
In total, the time taken from ideation to fruition of the commercial took about 2 months with many other collateral spin offs that followed.