Working with Wildlife Reserve Singapore, an encompassing campaign was created with a launch event for Mystica at The Night Safari. A festival where visitors could witness and see how animals hunt with special mystery parcels placed in their enclosures.
Works included an all-around 360 design and illustration that also featured the zoological gardens in the day. Collaterals were made for paper bags, t-shirts, bus wraps, event design, event performances, store design, and the running of the launch event.